Creative Concepting

What is creative concepting?

Ignite Your Campaign with a Compelling Creative Concept!

At The Bannermen, we believe that every great campaign begins with a spark—your creative concept! In the advertising world, a creative concept is the central idea that fuels everything from design to messaging, ensuring your brand grabs attention and leaves a lasting impression.

Creative concepting (or creative ad design) is the foundation for capturing your target audience’s attention. Our expert creative concepting services combine originality with strategic thinking to craft concepts that effectively promote your products, services, or brand. We start with a detailed creative brief to understand your brand and campaign goals, whether developing new ideas from scratch or leveraging existing assets to develop compelling solutions. The result? A comprehensive and unique creative blueprint that sets the stage for your campaign’s success!

We offer a full suite of creative services at The Bannermen, including design, HTML development, video production, and, of course, creative concepting. Ready to elevate your campaign? Let’s explore how creative concepting can take your brand to new heights!

What is creative concepting?

Imagine the spark that lights up your entire campaign—that’s your creative concept. In the advertising world, a creative concept is the central idea that fuels everything from design to messaging, ensuring your brand grabs attention and leaves a lasting impression.

Crafting creative concepts (or creative ad designs) are the foundation to capturing the attention of your target audience. The Bannermen’s creative concepting services blend originality with strategic thinking to promote products, services, or a brand. Starting with a creative brief to learn about your brand and campaign goals, we can produce creative concepts from scratch or a collection of loose assets and ideas. The result? A comprehensive and original creative blueprint for the next step of your campaign.

At The Bannermen, we offer a range of creative services, including design, HTML development, video production, and creative concepting. So, how do you know if you need creative concepting?

When is creative concepting needed?

If you’re looking to create a compelling campaign from scratch or do a brand overhaul without the high cost of a creative agency, creative concepting might just be what you need! Our talented creative concept team can create logos, define eye-catching colour schemes, establish brand guidelines, and guide you through every step of the creative concepting process.

Already have a design in place but need help with additional sizes or alternative creatives? No problem! We’re here to jump in at any stage of your creative journey and provide the support you need.

Not sure if you need creative concepting or design work? Don’t worry—we’ll break it down for you!

When is creative concepting needed?

Creative concepting generates innovative ideas and develop engaging narratives that stand out. In advertising, originality and creativity is highly valued; creative concepting provides a structured approach to brainstorming, refining ideas, and bringing them to life!

If you want to create a compelling campaign or do a brand overhaul without the high cost of a creative agency, creative concepting might just be what you need! Our creative concept team can create logos, define colour schemes, establish brand guidelines, and lead you through the creative concepting process.

Unsure whether you need creative concepting or design work? Let us break it down for you!

What’s the difference between creative concepting and design work?

Let’s Clear Up the Confusion!

So, what sets creative concepting apart from design work? It all comes down to the starting point! Design work starts from an approved storyboard to master design, while creative concepting can start from a blank slate or a doodle on a napkin. Here’s an easy breakdown to help you understand the differences:

Creative Concepting

Starting Point: Begins with a blank slate or a collection of loose assets.
Process: Involves an in-depth creative exploration that can take up to 3 weeks. This includes brainstorming, ideation, and developing several distinct treatment options to choose from. May also include animation options based on industry best practices.
Outcome: A comprehensive and original campaign identity package that serves as a creative blueprint for your project

Design Work

Starting Point: Kicks off with a clear and established concept, like an approved storyboard or master design.
Process: Usually takes around 3 days, depending on the complexity and number of designs needed.
Outcome: Polished and finalized designs ready for the next stage: development.

So, creative concepting can transform a scribble on a napkin into a brilliant campaign concept, while design work takes an approved storyboard or master design and uses this as a blueprint for us to produce more designs. But, what is a storyboard and how is it different from a creative concept?

Looking for innovative and engaging concepts for your brand? Let’s chat!

What is storyboarding?

Once you have an idea for a creative concept, storyboarding is a common next step. For animation, storyboarding provides a visual representation of how your campaign will unfold – like a comic!

By mapping out each scene or interaction, storyboarding streamlines production and ensures the final product effectively communicates the intended message. Essentially, creative concepting is about the “what” and “why,” while storyboarding focuses on the “how” and “when” of your campaign execution.